http://www.blog.totalmarketingsolutions.co.uk Total Marketing Solutions is a specialist marketing consultancy whose purpose is to help the owners of small and medium sized companies achieve their business objectives for growth in sales and profitability. In short, we help business owners deliver results Thu, 17 Nov 2011 13:52:19 +0000 http://backend.userland.com/rss092 en We seem to have spent most of the last month submitting tenders for various pieces of work. Only time will tell if all our blood, sweat and tears will have paid off. But whether you love them or hate them, tenders are an integral part of winning new business for ... http://www.blog.totalmarketingsolutions.co.uk/2011/11/17/to-tender-or-not-to-tender/ Just when we all thought we were spending too much time searching for all manner of things online, it turns out that this might be slowly changing. Gone is the novelty of sifting through endless search engine results. With a rapidly-increasing number of apps now targetted at our own specific ... http://www.blog.totalmarketingsolutions.co.uk/2011/11/01/is-your-search-engine-usage-slipping/ A recent study produced by the DMA in conjunction with Alchemy Works claims that consumers are responding more favourably than ever before to email marketing. The report - which credits improved segmentation and better targeting for this growth - blows apart some common myths about the effectiveness of email marketing. Whilst ... http://www.blog.totalmarketingsolutions.co.uk/2011/10/12/email-marketing-still-on-the-up/ Whilst we are always at great pains to stress the strategic nature of our marketing consultancy, we obviously do get involved in helping customers to develop or improve their online presence. We have over the years  helped customers develop some highly successful websites across a variety of sectors, working together ... http://www.blog.totalmarketingsolutions.co.uk/2011/10/03/is-web-design-a-dying-art/ The original 4 P's of marketing - Price, product, place and promotion - devised back in the early 1960's by the American Marketing Association - have been extended and tweaked over the years. They still represent the basics of how to shape your strategic marketing thinking but times have changed ... http://www.blog.totalmarketingsolutions.co.uk/2011/09/12/a-refreshing-take-on-the-4-ps-of-marketing-might-give-you-a-different-perspective/ As marketing consultants we're increasingly in demand to help our customers improve the buying experience of their own customers. What started off as seemingly another fad from across the pond has in the past couple of years grown considerably in popularity. But can customer experience management really deliver results? In ... http://www.blog.totalmarketingsolutions.co.uk/2011/07/12/customer-experience-management-just-another-fad-or-does-it-have-any-real-value/ Just when everyone was getting to grips to the various social networking methods and how to use them, the online social space has just got more crowded with the arrival of a new competitor to LinkedIn called BeKnown. It has been developed by Monster, the jobs website, and perhaps the ... http://www.blog.totalmarketingsolutions.co.uk/2011/06/29/facebook-and-linkedin-flex-their-muscles/ We've just been contacted by an old client to revisit their organisational structure, specifically to look at how to improve the relationship between their sales and marketing functions. It's a common problem for many organisations and one that continues to prove difficult to not only resolve but to also identify ... http://www.blog.totalmarketingsolutions.co.uk/2011/06/22/can-sales-and-marketing-ever-get-along/ Prompted by the fact that, five years down the line, we're still working with some of our very first clients (see this month's news story), it felt like a good opportunity to look at what we offer not only our long-standing clients but also clients new to TMS and to ... http://www.blog.totalmarketingsolutions.co.uk/2011/06/06/so-why-use-a-marketing-consultant/ With all the current ongoing furore surrounding privacy laws, the real star of the show is turning out to be twitter. People have long appreciated the immediacy and uniqueness of twitter, without necessarily being able to turn that appreciation into an advantage in business terms. But few will disagree now ... http://www.blog.totalmarketingsolutions.co.uk/2011/05/24/twitter-in-the-limelight-how-it-can-help-smes-reach-new-customers/