Nov 01 2011
Is your search engine usage slipping?
Just when we all thought we were spending too much time searching for all manner of things online, it turns out that this might be slowly changing. Gone is the novelty of sifting through endless search engine results. With a rapidly-increasing number of apps now targetted at our own specific information needs, there is a slowly-emerging trend in reduced online searching. Instead, more people are relying on a well-targetted and highly relevant app to deliver the information required - be it a certain type of restaurant in a specific city to the latest surf report for your favourite beach (Crackington Haven in case you’re interested!)
So what does this mean for those companies already investing in SEO and PPC campaigns? As their customer base slowly develops a more sophisticated taste for the more personal information they are looking for - rather than the information they don’t want - companies will need to develop a deeper understanding of how best to communicate with their customers. Watch this space……
