Archive for October, 2010

Oct 04 2010

What’s the number one challenge for small business owners?

Published by admin under marketing strategy, SME Marketing

In today’s ever-changing economic landscape, there’s at least still one constant - and that’s the number one challenge facing small businesses up and down the country. Still at the top spot in nearly every survey taken this year, the most challenging issue facing small businesses remains “How to Find New Customers.” As marketing consultants, we’re speaking with new and potential clients every day across a wide range of different market sectors - and their one common goal is how to find new customers.

As small business owners, many of our clients started their business around their own particular area of expertise or interest. And as is often the case, many are also extremely involved in the day to day running of their business, which leaves little time to spend on driving their business forward. And the harsh reality is that, even with a unique product or service, without a well-defined marketing strategy to guide your business towards future growth, running a small business can feel more like drowning rather than plain sailing. Whilst we’re not guaranteeing that a solid, thoughtful marketing strategy to follow will remove all obstacles ahead, it can help small business owners more clearly identify where they want to take their company and what they need to do in order to achieve their growth objectives. To find out how we can help, please call Mark Brewerton on 0845 201 1618.

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