Total Marketing Solutions

It’s a staggering statistic but on average  1- 5% of customers account for up to 40% of company revenue. It’s even more staggering when these companies confess to being unsure about who their top - i.e. most profitable - customers are. Our consultant Rennie Gould has seen this problem surface many times with clients who were struggling to maximise their profitability because their marketing strategy failed to focus on their profitable customers. He’s delivering a marketing masterclass in Kuala Lumpur at the end of May to highlight this issue for delegates from across Asia. He’ll focus on customer importance and profitability - placing them at centre stage when it comes to developing a marketing strategy which will deliver real profit. We’ll post more information on the masterclass shortly - in the meantime you can visit the organisers UNI here.