Feb 23 2010
A ray of sunshine in the February gloom
The Chartered Institute of Marketing’s autumn 2009 Marketing Trends Survey has revealed that optimism amongst the UK’s marketers has grown since reaching a low point in 2008. Apparently, UK marketers are now confident that they’ll see economic growth in 2010. They’re even feeling positive about their own organisation’s prospects in the year ahead. A total of 51% of the 1198 respondents indicated that they were predicting an improvement in 2010.
Interestingly, a total of 35% of of those surveyed said that the recession had even created some new opportunities for them to exploit. So what new opportunities have you identified – and more importantly, are you ready and able to exploit them to your benefit during 2010? It’s worth taking the time to reassess your current product or service offering to see if any new growth areas warrant a change of focus. As marketing consultants we invest time in understanding our clients’ markets and how they are changing – and – crucially – what that means in terms of new opportunities in the new yet unpredictable economic landscape of 2010.