Total Marketing Solutions

It’s a question I ask myself many a morning before swinging into blogging action. A business blog like this one is very different from Facebook or twitter – it needs a different tone and feel, whilst adding to the overall value and effectiveness of the website. 

Many of our customers are still to dip their toes in the muddy waters of blogging to add a further dimension to their website. Lack of time and confidence in their writing skills are quoted as the main reasons for their reticence, whilst some still remain unconvinced of the value of blogging.

One of our favourite bloggers from across the Pond is Seth Godin, and he’s noticed the same thing about the different motivations business people have for adopting any new activity - including blogging.  

According to Godin, there are four types of people in the world.People who want to do things because those things are interesting.  People want to do something because everyone else is doing it.  People who are too satisfied, too scared, too shy, or too lazy to do anything anyway.  And then people who want to do things because those things actually work! So, if you’re still hesitating about launching a blog and unsure of the benefits it could bring, try completing the sentence below:

I should blog because…

Blogging helps me bring my message to my niche market.

Blogging’s the latest “thing” and I don’t want to be left behind.

Everybody’s doing it.

I want to improve my online presence.

I can better reach potential customers 

Blogging is just one tactic in my overall marketing plan, but I want to take advantage of every opportunity to help my business.

All of the above????

So what are you waiting for? It’s time to take the plunge and add a new dimension to your website.

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