Total Marketing Solutions

One of the best parts of being a marketing consultant is that we meet people with bright ideas who are prepared to carry the idea through. Some years ago, Cathy Debenham despaired and bought a condensing gas boiler because, despite days of research, she couldn’t be sure whether the various biomass boilers that suppliers were trying to sell her were appropriate for her house; whether there was a stable supply of wood pellets, whether they could be delivered up her steep drive, or even whether biomass was even a sensible option. So she decided to do something about it - and built a business from scratch.

YouGen aims to build a community of people interested in renewable energy and low carbon living. This will include suppliers, people who’ve already revolutionised their energy use, and people who are thinking about it. The hope is that everyone will share expertise and help each other.

We’ve been working with Cathy over the last few months in order to help her build and implement YouGen’s marketing strategy, and it’s been a pleasure. It’s great to see that the site is now live and that we all now have easier access to information about renewables.