Mar 25 2009
Marketing strategy - how to plan for the recovery
With so many articles out there focussing on the doom and gloom of the current economic situation, it was refreshing to come across this article by John Quelch on the Harvard Business publishing site. He’s a welcome positive voice in encouraging businesses to start to plan for a brighter future, when it arrives. If you’re surviving the downturn and have made the necessary adjustments - possibly downsizing, definitely shedding unprofitable customers and almost certainly deleting poor selling products from your portfolio - then now if the time to plan ahead. In his article, John recommends a number of key strategies, which we - as Marketing Consultants - find echo the advice we are giving many of our customers. He talks about the importance of customer focused marketing - focussing on high-potential customers and taking the time to fully appreciate how the downturn might have changed your relationship with your customers and how they want to buy from you in the future. If you feel like grasping hold of a bit of optimism then take a look at his article - it might just put a spring in your step!
