Jan 28 2009
What are you twittering on about?
Twitter - at first it’s fair to say no-one really got the point of Twitter. Do we really need more information, particularly if it’s only limited to providing a snapshot of what someone’s thinking at any one time? Or to be more precise, 140 characters worth of insight. Not much, you may think, but Twitter is now gaining favour as a unique way for businesses to provide increasingly choosy existing and potential consumers with a means to access information on products and services of interest to them. Businesses are now using Twitter as a marketing communications tactic to not only develop and promote their brand, they are using it to interact with their customer base. What’s more, it can be a powerful way to drive further traffic to your website. Tweet about your recent blog or some interesting resources recently added to your website and, if it’s interesting to your Twitter audience, their visits to your site will not only help boost your SEO rankings but they may also start tweeting about it on their own. We’re still looking at how best to use Twitter ourselves and have found some great information on http://www.hubspot.com/twitter-for-marketing/ - Take a look - you may be tweeting sooner than you think!
