Nov 21 2008

Everybody is offering advice on marketing in a downturn - pt 1

Published by admin at 10:52 am under SME Marketing

It seems that you can’t avoid emails or blog posts on how to survive in a downturn at the moment. Now I’m a positive person so all this ‘noise’ on this subject to me can come across as just more negative sentiment that is having the effect of becoming a self-fulfilling prophecy. I am a realist so I am not denying that it is tough out there but there is opportunity as well as threat so I believe that you must stay positive particularly if you believe in your business and you have a strong value proposition that adds real value for your customers. Anyway on the subject of these articles and blog posts I do take time to read quite a few of them and when I see something that makes sense or resonates with me I’ll let you know.

One such blog post dropped into my inbox this morning from Geoffrey James, see  http://blogs.bnet.com/salesmachine/?p=616&tag=nl.e808 Now it is an American post so all you cynical Brits approach with caution but there are some real nuggets in there. The 2 things that I most strongly agree with are (1) Be aggressive, now is not the time to ‘hunker down’ and (2) Get you boss out in front of customers - who better to ’sell’ than the company owner?

If I see more posts that make sense to me as a strategic marketing consultant trying to help business owners and managers then I’ll sign post them for you here.

3 Responses to “Everybody is offering advice on marketing in a downturn - pt 1”

  1. # Geoffrey Jameson 25 Nov 2008 at 3:05 pm

    Just wanted to let you know that I’m running a series of three videos on the Sales Machine blog this week (one a day, starting yesterday) with some specific advice that ties into the blog post you mentioned above. They videos feature Howard Stevens (CEO of HR Chally, a sales research group) and Gerhard Gschwandtner, the guy who originated the ideas in the original post.

    Geoffrey

  2. # adminon 25 Nov 2008 at 7:03 pm

    Thanks for the tip Geoffrey - I’ll check them out

  3. # Your Publicity To You » Blog Archive » Marketing in a downturn - everybody is giving advice | Total …on 26 Nov 2008 at 5:13 am

    […] unknown wrote an interesting post today onMarketing in a downturn - everybody is giving advice | Total …Here’s a quick excerptA compendium of the best advice I have come across on marketing in a downturn. […]

Trackback URI | Comments RSS

Leave a Reply