Nov 21 2008
Everybody is offering advice on marketing in a downturn - pt 1
It seems that you can’t avoid emails or blog posts on how to survive in a downturn at the moment. Now I’m a positive person so all this ‘noise’ on this subject to me can come across as just more negative sentiment that is having the effect of becoming a self-fulfilling prophecy. I am a realist so I am not denying that it is tough out there but there is opportunity as well as threat so I believe that you must stay positive particularly if you believe in your business and you have a strong value proposition that adds real value for your customers. Anyway on the subject of these articles and blog posts I do take time to read quite a few of them and when I see something that makes sense or resonates with me I’ll let you know.
One such blog post dropped into my inbox this morning from Geoffrey James, see http://blogs.bnet.com/salesmachine/?p=616&tag=nl.e808 Now it is an American post so all you cynical Brits approach with caution but there are some real nuggets in there. The 2 things that I most strongly agree with are (1) Be aggressive, now is not the time to ‘hunker down’ and (2) Get you boss out in front of customers - who better to ’sell’ than the company owner?
If I see more posts that make sense to me as a strategic marketing consultant trying to help business owners and managers then I’ll sign post them for you here.