Sep 12 2007
What an ad - well done Cadburys
Over the years Cadburys have made a number of memorable TV ads, for those of us old enough to remember who can forget the flake ad of the 70’s, but recently they have been somewhat forgettable - until now!
If you haven’t seen it yet, follow the link below to see their latest ‘Gorilla’ ad.
http://www.youtube.com/watch?v=iKdQC-hbY7k
I know a lot of people are questioning what has it got to do with chocolate and wondering whether people will remember the monkey or the brand but my view on this simple - who cares!
This ad is just great fun, it made my kids and I laugh out loud when we first saw it and I suspect that if Cadburys keep it going long enough kids like mine (the target audience for chocolate sales?) will remember this well into their dotage just the same way that people of my vintage remember the Milky Bar Kid with such fondness.
This is a great piece of marketing for its fun and silliness and it is a great piece of brand positioning for Cadburys designed to develop a long-term affection for the brand - well done Cadburys.